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How to Change Your Instagram Account to a Professional Account

2 min read

Auto DM Studio requires an Instagram Professional Account to access Instagram messaging automation, comment triggers, and other Meta integrations.

If you’re currently using a personal Instagram account, you can switch to a Professional Account in just a few minutes.

Why You Need a Professional Account? #

Instagram Professional Accounts are designed for creators and businesses. They provide access to features that are not available on personal accounts, including:

  • Instagram messaging APIs
  • Automation tools
  • Professional insights and analytics
  • Meta Business integrations
  • Third-party applications such as Auto DM Studio

There are two types of Professional Accounts; Creator or Business

Creator vs Business Accounts #

Both Creator and Business accounts work with Auto DM Studio, so choose the option that best matches how you use Instagram.

FeatureCreatorBusiness
Best ForInfluencers, bloggers, coaches, artists, and personal brandsBusinesses, ecommerce stores, agencies, and organizations
Music LibraryAccess to Instagram’s full music library, including most trending and popular audioLimited royalty-free music library
AnalyticsDetailed daily follower and content insightsStrong business reporting and advertising metrics
InboxFlexible inbox with Primary, General, and Requests foldersCustomer-service focused inbox organization
Contact InformationBasic contact options and category labelsCan display business address and additional contact details
Action ButtonsLimited action buttonsAdditional business-focused buttons such as Book Now and other supported integrations
Shopping FeaturesLimited shopping featuresFull Instagram Shopping and product tagging support (where available)

Which Should I Choose? #

Choose a Creator Account if:

  • You are a content creator, influencer, coach, educator, or public figure.
  • You rely on trending music and audio in your Reels.
  • Your primary goal is audience growth and engagement.

Choose a Business Account if:

  • You sell products or services.
  • You want to use Instagram Shopping features.
  • You need business-focused contact options and customer communication tools.

For most creators and influencers, a Creator Account is usually the best choice. For stores, brands, and companies, a Business Account is generally recommended.

Step 1: Open Instagram Settings #

  1. Open the Instagram app on your mobile device.
  2. Navigate to your profile (tap the icon in the bottom right corner).
  3. Tap the menu icon (☰) in the top-right corner.
  4. Scroll down to the Your insights and tools section and select Account type and tools.

Step 2: Switch to a Professional Account #

  1. Inside Account type and tools select Switch to professional account.
  2. Tap Next, and select the category that best describes your account.
  3. Tap Switch to professional profile.

Step 3: Select Creator or Business #

Choose the account type that best matches your needs Creator or Business. See above for comparison.

Both account types work with Auto DM Studio.

Step 4: Verify Your Account Is Professional #

To confirm the change was successful:

  1. Open Instagram Settings.
  2. Navigate to Account Type and Tools.

You should now see Professional Account options and tools available within Instagram.

Step 5: Connect Instagram to Auto DM Studio #

Once your Professional Account is ready:

  1. Open your WordPress dashboard.
  2. Navigate to Auto DM Studio → Instagram → Authentication.
  3. Click Authenticate.
  4. Sign-in and complete the Instagram authorization process.
  5. Select the Instagram account you wish to connect.

After authorization is complete, you’ll be able to create Instagram DM automations and comment-triggered workflows.

Frequently Asked Questions #

Can I use a personal Instagram account with Auto DM Studio? #

No. Instagram automation requires a Professional Account.

Should I choose Creator or Business? #

Either option works with Auto DM Studio. Choose the account type that best reflects how you use Instagram.

Will I lose followers when switching? #

No. Switching to a Professional Account does not affect your followers, posts, messages, or content.

Can I switch back later? #

Yes. Instagram allows you to switch between Professional and personal account types.

Do I need a Facebook page linked to my Instagram account? #

No. As long as Instagram is a professional account than it will have the access required for Auto DM Studio to connect to the Instagram Messaging API.

My Instagram account doesn’t appear during connection. Why? #

Common reasons include:

  • The account is still a personal account.
  • Meta permissions were not fully granted during authorization.

If you’re still having trouble, see our Troubleshooting section for additional help.